NY based online jewelry retailer specializing in classically-styled silver and gold chains for men – Karus Chains, recently released a new report – The Top 10 Jewelry Websites, detailing the actual Top 10 online jewelry brands based on monthly traffic figures from desktops, representing 65% of all traffic to jewelry websites. 76 online jewelry retailers were measured for the research and Pandora has emerged as the most popular online jewelry brand with 2.3 million monthly visitors.
Russia based brand, ‘Love-SI’ has surprisingly emerged at the 2nd slot with 1.6 million monthly visitors. Also, Polish brand – ‘Apart.pl’ also unusually appeared in the list at 8th position. Apart from the monthly traffic figures, Karus Chains also measured other parameters including social media traffic to websites, average time spent by a user on the website, bounce rate etc.
While the Lab-grown diamond retailer Brilliant Earth is ranked 9th overall in the Top 10 online jewelry brand list, it tops the list in terms of social media traffic to its website. Brilliant Earth received around 15% of its website traffic from social media, 85% of which came from Facebook and Pinterest. 2nd contender in the category, Love-SI however derives only 8% of its traffic from social media.
A BI Intelligence report indicated that E-commerce sites receive around 1.5% of their online traffic from social media and this proportion is rapidly rising. This suggests that online jewelry retailers need to up their game on social media.
Similar performance by some online brands outperformed some popular brands like Jared, Helzberg, Ross Simons and Cartier resulting in exclusion of from the Top 10 list. Also, unable to measure the traffic figures from jewelry sections of some popular E-commerce sites like Amazon, eBay, Etsy, Barney’s, Macy’s etc., these were excluded from the Karus Chains study. Besides, brands and retailers that are exclusively focused on watches have been excluded from the research.