Colored stones, especially colored diamonds always had a special place among the uber-rich. With its rising popularity, they were also being considered as a mainstream investment option. At least at one point in time, colored diamonds were outpacing colorless (white). While Yellow color was one of the most sought after in colored diamonds, Pink (from Rio Tinto’s Argyle mine) was also a favorite. Bringing more excitement to the colorful world of diamonds, Swarovski has introduced 16 colors of Lab Grown Diamonds.
Austria-based 125-years old world’s leading iconic crystal maker – Swarovski, ventured into Lab-grown Diamonds in 2016 when it launched its ‘Diama’ line. In 2017, the company launched its new Lab Grown Diamond collection under Atelier Swarovski and unveiled it at Oscar’s red carpet event. In 2018, it debuted its own Swarovski Created Diamonds. In fact, Hollywood star Penelope Cruz also partnered with Atelier Swarovski in designing a new Lab-grown diamond line.
Thinking and creating out of box, Swarovski has now added 16 exciting colors of Lab-created Diamonds. Unveiled at the Paris Haute Couture Fashion Week, the fancy colored diamonds by Swarovski has been categorized in 4 groups – ‘pillars’, each representing the 4 communities that Swarovski has always supported – Fashion, Art, Music and Architecture. Each group has 4 cushion cut Lab-grown diamonds led by a ‘hero’ color – the boldest of the four and available in 2.5 carat size, created only for the Paris show. The other 3 color diamonds in the group are of 1.25 carats. However, the standard size available in the fancy colors will be of 0.25 carats to 1.5 carats.
While the ‘hero’ colors are Androgyny Flamingo (Fashion), Cubist Sky (Art), Heavy Metal Cherry (Music) and Gothic Cognac (Architecture), other colors include Punk Lipstick, Surrealist Butter, Draped Fire, and Electro Arctic.
Markus Langes-Swarovski – Executive Board Member, Swarovski said “Swarovski is probably most known for our precision-cut crystals, but as a company we are increasingly focused on exploring new materials and related technologies to offer our clients endless possibilities… The colors, cuts and sizes are created to inspire jewelry that has never been made or even dreamed of. It’s a toolbox of unlimited creativity.
Pricing of these fancy colored Lab-grown diamonds however is not yet announced.