Lab-grown diamonds have attracted celebrities as well as investors and famous people in the past. From Leonardo DiCaprio to founders of social media platforms Twitter and Facebook Evan Williams and Andrew McCollum among many others have invested in Diamond Foundry, a Lab-grown diamond manufacturer based in California. Khaliah Ali, daughter of boxing legend Muhammad Ali, has also embraced Lab-grown diamonds by partnering with Lab-grown diamond jewelry retailer MiaDonna.
To up the game of collaboration, Hollywood actress Penelope Cruz has partnered with Atelier Swarovski in designing a new Lab-grown diamond line. The line consists of a 14-piece collection. It is designed in matching set of earrings, necklaces, bracelets and rings and made of Lab-grown diamonds, rubies, sapphires and ethically mined topaz set in 18-karat fair trade gold.
The jewelry line was launched at Paris Couture Week and the official unveiling happened at a 19th century villa turned restaurant in central Paris. Penelope wore a ruby ring and a pair of white topaz and diamond earrings from her Atelier Swarovski collection. With a glimpse of the collection at the red-carpet of Cannes Film Festival, guests at the launch party could admire the whole collection.
The collection is inspired by Penelope’s childhood memories of redesigning clothes and jewelry as a seven-year-old kid from fashion magazines she took from her mother’s hair salon. One of the rings from the collection – three pear-shaped rubies, asymmetrically set with halos of diamonds in 18-karat fair trade gold, is a tribute to her grandmother.
She explains, “I had a ring, a garnet set in gold, that my grandmother Modesta gave me and my sister to share. It was my most precious thing but got lost or stolen, so when I told Nadja [Swarovski] the story, I knew I wanted to make a piece that was inspired by Modesta.”
Swarovski has always been known for their sustainable and conscious jewelry among fashion designers globally. Last year during the Venice Film Festival, Nadja Swarovski had given a sustainability report to Penelope, which sparked the interest.
On being approached by Penelope, Nadja says, “Penelope asked us and that is such an honour, as usually we have to look for partners, but to be working with someone who believes in the cause is amazing. These are designed by someone who has been on the red carpet.”
In an effort to consolidate all the ‘created diamond’ jewelry under one name, Swarovski has transferred its Lab-grown diamond jewelry line, Diama to its Atelier Swarovski division. The Lab-grown diamond jewlery collection under this new consolidated brand would begin at USD 595.