Computer maker Hewlett Packard (HP) has unveiled a new laptop that is covered in gold and encrusted with diamonds. HP partnered with Los Angeles based Fine Jewelry designer Jess Hannah of eponymous brand J. Hannah to create a fusion of luxury and high-tech. The special-edition laptop is based on HP’s new premium notebook line – Spectre, 13.3 inch laptops and dubbed as world’s thinnest. This special-edition laptop is titled “J. Hannah for HP” and comes with 18-karat gold plating, diamond encrusted logo and a rose-cut diamond power button.
The laptop was recently unveiled at the New York Times Luxury Conference in Versailles. However, this laptop is not for commercial sale and has been created for social cause. To be auctioned off at a later date, proceeds from the auction of this special-edition laptop will go to a charitable organization – Nelson Mandela Foundation, which promotes Nelson Mandela’s legacy and his quest for social justice.
This notebook’s top, rear and keyboard are all plated with highly polished finish 18k gold and HP’s logo and power button are carefully encrusted by a setter with diamonds to give sparkling brilliance, displaying J. Hannah’s minimalistic design philosophy.
Apart from partnering with Jess Hannah, HP also collaborated with London-based world-renowned designer Tord Boontje who also created another special-edition notebook based on Spectre. Tord’s special HP creation has exquisite designs like cherry blossoms, florals, peacock, butterfly etc. and comes with 18k gold plating and embedded Swarovski crystals, sans any diamonds however.
This is not though the first time high-tech and art/ luxury have been fused together. Last year, special editions of iPhone encrusted with diamonds and gold were launched. Earlier, companies like Fitbit, Intel etc al have collaborated with art and fashion designers to marry luxury and technology. When global consumer demand is a tad subdued, such emerging designs may help to attract consumers who are looking beyond the conventional.