Amsterdam – June 16th, 2016 – The Dutch fine jewelry brand, House of Eléonore, who stands for building a truly transparent and sustainable supply chain, is proud to announce its launch on Amazon.com with a dedicated brand store, featuring the Paradise collection.
House of Eléonore’s Founder & Managing Director, Bernd Damme says, “We’re very proud of our collaboration with Amazon Fashion US. It goes to show how much we value the importance of technology and innovation set forth into online shopping experience within the jewelry industry. We cater to the needs of the growing consumer interest by providing a more sustainable option. We are revolutionizing the diamond industry by making a full range of colorful stones(blue, pink, yellow and orange) available to a wider audience at a lower price point.”
The Paradise collection features 29 pieces handcrafted in 18k Fairtrade gold and set with laboratory created diamonds and is available now. Prices range from USD 555.00 to USD 9,900.00 and can be purchased on www.amazon.com.
America – The Largest Jewelry Market in The World
With a revenue of USD 27 billion per year, the USA is considered to be one of the biggest diamond and jewelry markets in the world. Americans spend approximately USD 5,855.00 on an engagement ring where 85% of these rings carry a diamond. These rings are symbols of the love, devotion, and fidelity that a couple shares, and from there its importance.
House of Eléonore believes in the importance of implementing ethical practices. Transparency in the supply chain educates the public about the origins of the gold and stones used. Due to the depletion of natural diamonds, laboratory created diamonds have unlocked a world of endless possibilities. Aside from their origin, both natural and laboratory created diamonds, remain physically and chemically identical.
About House of Eléonore
House of Eléonore is a fine jewelry brand based in Amsterdam, known for their transparency in the supply chain. The jewelry House uses laboratory created and/or natural, non-treated diamonds, and Fairtrade gold. They stand for sustainability, craftsmanship and innovation. Renowned Diamond Company, Royal Asscher, supports House of Eléonore with their invaluable 162-year-old knowledge and expertise. Every piece of jewelry is guaranteed with utmost quality and is handcrafted in The Netherlands with the option of tailoring to the wishes of the customer. House of Eléonore is founded in 2015 by Bernd Damme (26). For more information: www.houseofeleonore.com.
An important aspect of the collaboration between Amazon and House of Eléonore is that the collection will not be sold as third party and Amazon will buy the collection and sell it directly. Amazon and House of Eléonore are collaborating in a campaign to put laboratory created diamonds in the market in the U.S., and House of Eléonore is the first company to do this with Amazon.
Edwin Oudshoorn Couture is also doing an exclusive presentation of its eponymous haute couture collection in collaboration with House of Eléonore on 4th July 2016 in Paris.
Interestingly, Amsterdam-based House of Eléonore was started as a jewelry start-up that created fine diamond jewels using lab-grown diamonds and fair trade gold, by Bernd Damme who raised EUR 55,784 from 200 backers through crowdfunding site Kickstarter.