After the controversies and challenges it faced, including management problems, Gemesis Inc., a US-based lab-grown diamond company producing synthetic diamonds has rebranded itself to ‘Pure Grown Diamonds’. The move comes soon after the recent appointment of its new President and CEO – Lisa Bissell.
Lisa carries 26 years of diamond industry experience and is known for her ethical and fair business practices and commitment to promote transparency in the diamond industry. Lisa said that Pure Grown Diamonds will strive for giving a choice of certified and sustainable lab-grown diamonds that supports responsible sourcing and commitment to disclosure and transparency to consumers and an opportunity to the industry. Gemesis’ new name indeed reflects the true business of the company.
Source: Chan, S (2014) “New Identity for Synthetic Diamond Company”, Jeweller, Gunnamatta Media