While the days of proposing on one knee with a diamond ring may have faded, the remaining followers of the custom prefer more non-traditional rings including ones with Lab-grown diamonds. Moreover, the millennial generation prefer to spend more on experiences than luxury items. However, De Beers 2016 insight report states that millennials will be the most important group for diamond retail. It is thus of utmost importance to keep a tab on upcoming trends that influence/ are influenced by millennials.
1) Men’s Jewelry
Men’s jewelry was used only by rockstars or sports persons, until now, and is trending amongst all men. Subtle design codes are the weapons of jewelry designers that are aiming to break barriers of men’s jewelry. Stephen Webster, a British jewelry designer, designs masculine motifs inspired from ravens, switchblades and thorns. He uses materials like rose gold, silver and diamonds and gemstones like bloodstone, black sapphire, bull’s eye.
Simon Spiteri, an accessories buyer for MR PORTER, an online retail destination for men’s style says,
“[Men’s jewellery] tends to have a simpler and more geometric design, combining two or more materials for contrast. It uses a lot of silver, rare stones, coral or leather which are more understated than gold, crystals or diamonds. Leather is another popular choice especially when paired with more formal outfits.”
2) DIY Diamond Jewelry Online
Custom made jewelry is the talk of the town attracting many customers, and a London based company – 77 Diamonds does it in style. With an intention to satisfy changing behaviour of consumers who prefers to make choices sitting at home with a click of a button, the online store was found in 2005 by Kormind, his wife Ira and business partner Vaidem Weinig. The jewellers have direct access to diamonds from India, US and Antwerp, enabling them to make jewelry 70% cheaper than other brands.
3) 3D Printed Jewelry
Having a personalised named diamond studded necklace, is dream of many a women. Belgian Diamond brand – Baunaut has joined hands with Twikit, an Antwerp-based startup that deals with 3D printing. This collaboration now allows customers to design their own diamond necklace. They can customize their names with their own choice of 18 karat gold chain. The diamonds used in the names are G VS2 diamonds and are expertly handcrafted. The product is priced starting at EUR 1,800.
4) Wedding Jewelry
With the wedding season around the corner, the wedding jewelry market is fast evolving and customers are looking for elegant as well as affordable deals. To keep up with the demand of environment friendly jewelry, Albert’s Diamond Jewelers in Schererville is selling diamond jewelry set in recycled gold. Martin Binder Jeweler in Valparisio observes that fancy cuts like pear shapes and ovals and non-traditional stones like sapphire and morganite are more popular with usually a rose gold base.