I’ve always tried to take a holistic approach to life and to business. I really do believe that our feelings shape our thoughts, which in turn shape our actions, which in turn shape the world we live in. Everything is connected, and we are all in it together. That’s why I decided to make jewellery. Because it shapes the way people feel. It has the power to inspire, support and empower. A piece of jewellery can make you feel brave, loved, soulful, invincible, supported, connected or empowered. To me it is the most powerful (material) expression of yourself. And if I can help someone feel a bit better, their thoughts will be more in tune with who they are, which in turn will influence their actions, which in turn impacts all of us.
Jewellery is also a way to express oneself. It’s a symbol of identity, of personal realisation. I make jewellery in the hope of empowering and inspiring women to be their authentic selves. And this is where Rock and Raw emerges, at the cross roads between the West (identity, self-realisation, self-expression) and the East (holistic, communal, spiritual).
Diamonds are an important part of this. They are concentrated nuggets of light. Known to promote luminosity in every arc of the wearers life, they expand energetic fields and protect the wearer from limiting beliefs. The ultimate symbol of strength, eternity and love. Some of them can have a darker side, however. I was fortunate to read ‘The Engagement‘, and informed myself as to the history of diamonds, their production, how they are sourced, where they come from. As you know, some of this history is quite violent. I think it is therefore crucial that diamonds are ethically sourced, in a sustainable way. For a piece to reflect its own value, it has to be pure and whole. There is no room in my jewellery for blood diamonds, or any other non-ethically sourced material.
I think the jewellery industry is slowly changing to reflect this. People are becoming more aware of some of the abuses that occur in certain diamond mines. People do not want to fund these mines, to collaborate with unscrupulous diamond merchants. By choosing who we source our diamonds from, we can be a source for good in the world. We can ensure that the market for blood diamonds reduces until it dissolves, whilst promoting ethically sourced diamonds that provide a decent way of life for those involved in that industry.
All of this is why Rock and Raw doesn’t just make any jewellery. We care about where our stones come from. We care about how those stones affect the women that wear them. We want to empower women, but also to make them feel connected, part of something bigger, deeper, better.