Soha Javaherian is the Co-Founder of Soha Diamond Co. His last name translates to “Family of Jewelers.” He is a private jeweler in Madison, Wisconsin and a national e-commerce retailer. He prides himself on being a jeweler re-imagined for the 21st century, offering eco/human conscious fine jewelry.
As a 10th generation jeweler, GIA Graduate Gemologist (G.G.), GIA Accredited Jewelry Professional (A.J.P.), and GIA Graduate Pearls (G.P.) he gained invaluable perspective on an industry that’s ripe for disruption. His vast industry experience ranges from working at the GIA World Headquarters as a Diamond Grader to working at Tiffany & Co. Today, his company specializes in exclusively offering laboratory grown diamonds and gemstones in 100% recycled precious metals.