A Silicon Valley based company – Ada Diamonds has vowed to make the world more beautiful using only conflict free, eco-friendly Lab-grown diamonds. It believes that modern technology, art and superior craftsmanship will be the future of diamond industry.
A husband-wife co-founder team Jason Payne – Lindsay Reinsmith were early adopters of Lab-grown diamonds in their engagement ring in 2011. At that time they found the process of acquiring such diamonds confusing and less accessible. Now, as the technology has improved they have decided to contribute to the change. Ada Diamonds has launched 100 fashion and bridal collection pieces varying from simple studs to intricate designs. Their jewelry is broadly categorized into – Signature designs from their collection and bespoke created designs.
Ada’s CEO Jason Payne says, “We deliver custom fine jewelry that brightens the world, not just the customer’s world.”
While saying proudly “Anything our customers can imagine, we can create” they point to their unique, high-touch concierge program. This sophisticated five step program is easy to go through and entirely online. Ada processes and purifies any carbon containing item such as a bridal bouquet, graduation keepsakes etc and grow it into a diamond. Because of this brilliant process they boast to offer meaningful and highly personalized service to the customer. They call these Lab-grown diamonds – ‘Lavoisier Diamonds’ in honor of Antoine Laurent de Lavoisier – Father of modern chemistry.
Apart from creating fine jewelry, Ada has partnered with several luxury brands. It is an affinity partner with Rolls-Royce Motor Cars to create commissioned jewelry for owners and company’s supporting events, including “RR” diamond cufflinks, tie pins, delicate diamond necklaces and earrings.
Ada’s work was most recently featured in luxury automotive setting, in Koenigsegg Agera RS sports car named ‘Naraya’ which was awarded ‘Most Sensational Supercar’ at the 2016 Salon Privé Concours d’Elégance. 155 yellow Ada diamonds were embedded in 18 carat gold to create the car’s nameplate.
Though Jason says “Lab-grown diamonds represent a true victory for the environment, human rights and diamond supply chain transparency”, he admits that it will take many years before Lab-grown diamonds become a significant portion of the total diamond market.
Social responsibility being at the core of Ada Diamonds’ mission, they donate 6% of their total profit for six different causes as a part of their Sixth Element Program. Named after Lady Ada Lovelace, 19th century mathematician, musician and computer scientist who envisioned a future where beautiful art and music emerging from technology (hence the term ‘poetic science’), Ada diamonds supports initiatives in advanced computing etc. in Lady Ada’s honor.