3D Printed Jewelry
[Image Courtesy: 3DM, CGTrader]

Ubiquitous conventional jewelry pieces that adorn the shelves of jewelers may soon be a thing of past. Advancements and increased uptake of 3D printing technology in the Gems & Jewelry industry is metamorphosing the way jewelry is manufactured and sold. As jewelry becomes more personal, consumers are looking for tailor-made options that reflect their identity and the choice of 3D Printed Jewelry fulfils their needs.

 

3D Printed Jewelry offers a string of benefits, for both jewelers and consumers:

For Jewelers:

  • Huge cost and labor savings translating into cheaper operations
  • Reduced cost of product development
  • Manufacturing in real time
  • Faster production and shipping
  • No/ Less Inventory
  • High level of precision and no human errors resulting in better and consistent quality
  • Product portfolio expansion
  • Increased productivity – A Jeweler was able to increase his productivity by as much as 200% using 3D printers including Envision Tec, RapidShape
  • Low cost of technologyInexpensive 3D printers for as low as USD 249 (Micro 3Dcosting less than an iPhone) are also available. However some experts caution against their later high operational costs.
  • Innovation and Value-add to business
  • More engagement with customers, especially in a time of stiff competition from other luxury goods and declining preference of consumers towards jewelry

 

For Consumers:

  • Personalized and customized jewelry – Many of the 3D Printed Jewelry providers enable consumers to add unique messages, personalized info, own face shapes on jewelry and let them custom design their pieces using DYO (Design Your Own) Jewelry concept.
  • Cheaper JewelryAmerican Pearl sold a USD 105,000 3D printed Diamond necklace to a tech entrepreneur, which would have otherwise cost, at retailers like Tiffany’s, a steep USD 250,000 onwards price tag. In cases of smaller and simpler items, the price difference can be even more than 20 times than a traditional wax prototype.

 

3D Printed Jewelry
[Image Courtesy: 3DM, CGTrader]
Usage of 3D Printing technology for Jewelry, however, is still coming of age. The most obvious method one associates with 3D Printed Jewelry is direct printing using techniques like laser sintering, but it is currently limited to few players. At the moment, many companies are using 3D technology to print casts for jewelry production or to create replica models in wax/ other materials. Some companies like Midas Diamond Jewelers use 3D technology for designing and visualization purposes only, with the idea that consumers should be able to visualize and customize beforehand how their diamond engagement ring will look like. Besides much of the 3D Printed Jewelry is currently fashion jewelry with limited precious stones and metals usage.

 

3D Printed Jewelry
[Image Courtesy: 3DM, Frompo]
Although there are numerous companies who are not only using precious and semi-precious stones and metals including diamonds, rubies, emeralds, gold, silver etc. to create bespoke 3D Printed Jewelry but also offering personalized services to consumers. Morpheus, for instance, gives options where consumers can either 1) upload a photo, connect with Morpheus designers who will create 3D models based on photo and consumer needs, jewelry design will be finalized and then 3D printed or 2) consumer can simply select a 3D Printed Jewelry piece from their collection.

 

Some of the key players in 3D Printed Jewelry segment are:

 

3D Printed Jewelry
[Image Courtesy: Rose Stone Jewelry, Christian Genco]
Apart from these players, several brick-and-mortar as well as online retailers are offering 3D Printed Jewelry. Shapeways, a 3D Printed items marketplace has abundance of 3D Printed Jewelry on its portal, some of them of high-quality materials including 14K Gold and Platinum. Last year, Amazon announced to sell 3D Printed items including Jewelry on its site. Similarly, Hema, a Dutch department store is going to sell personalized 3D printed jewelry. Nieman Marcus, a US retailer, added limited edition of 3D Printed Jewelry to its online stock in 2013.

 

The progress in 3D printing for Jewelry is being enabled by several solution providers, including:

3D Printed Jewelry
[Image Courtesy: EOS, Cookson Precious Metals]

 

 

 

Popularity of 3D Printed Jewelry is certainly on rise and foreseeing the need of designers to equip themselves with necessary skills, several colleges and institutions like Metallonobile and Glasgow Clyde College have started to offer 3D Jewelry design courses.

3D Printed Jewelry
[Image Courtesy: Adriana Williams, Corbis, NYMag]
Moreover, Design Museum Boston, in partnership with Society of North American Goldsmiths is organizing ‘Rapid Jewelry’ – a 3D Jewelry Design competition for designers who are best using 3D prining technology to drive jewelry fashion. Applications are open till April 3 and finalists will be able to get their work showcased in a national fashion show, exhibitions and retail stores. Last year too, similar competition was held, which was presented by CGTrader.

Designer Kimberly Ovitz showcased 3D Printed Jewelry at Fall/Winter 2013 runway and then immediately sold them on Shapeways, costing from USD 35 Ear Cuff to USD 250 Necklace.

Even though, 3D Printed Jewelry may be in its nascent stage now, going by the developments and growth, it is set to soon take the Jewelry market by storm and change the game.

 

15 COMMENTS

  1. It is really intresting to find 3d printing is used in jewellery indusrty too. I never heared of it before. Now i googled it. companies like augrav(http://www.augrav.com) also makes these kind of jewellery in our country. Thank you for the great insights.

  2. Hello
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